LIVRES NUMÉRIQUESJEUNESSEBÉBÉJEUX, JOUETSPAPETERIECADEAUXDIVERTISSEMENT


Message Important
Le site sera temporairement en maintenance, pour une mise à jour. Ceci afin de mieux vous servir.
Heure de maintenance prévue : 10:30 pm

Important message
The site will be busy updating the store for you and will be back shortly.
Scheduled maintenance : 10:30 pm
CATALYST - JONAH BERGER

CATALYST

JONAH BERGER

 
34,99 $

Livre en anglais
Feuilleter Feuilleter
En réapprovisionnement : 2 à 4 semaines
Quantité
Ajouter à ma liste de souhaits
EN SAVOIR PLUS Résumé

“Jonah Berger is one of those rare thinkers who blends research-based insights with immensely practical guidance. I am grateful to be one of the many who have learned from this master teacher.” —Jim Collins, author Good to Great, coauthor Built to Last

From the author of New York Times bestsellers Contagious and Invisible Influence comes a revolutionary approach to changing anyone’s mind.

Everyone has something they want to change. Marketers want to change their customers’ minds and leaders want to change organizations. Start-ups want to change industries and nonprofits want to change the world. But change is hard. Often, we persuade and pressure and push, but nothing moves. Could there be a better way?

This book takes a different approach. Successful change agents know it’s not about pushing harder, or providing more information, it’s about being a catalyst. Catalysts remove roadblocks and reduce the barriers to change. Instead of asking, “How could I change someone’s mind?” they ask a different question: “Why haven’t they changed already? What’s stopping them?”

The Catalyst identifies the key barriers to change and how to mitigate them. You’ll learn how catalysts change minds in the toughest of situations: how hostage negotiators get people to come out with their hands up and how marketers get new products to catch on, how leaders transform organizational culture and how activists ignite social movements, how substance abuse counselors get addicts to realize they have a problem, and how political canvassers change deeply rooted political beliefs.

This book is designed for anyone who wants to catalyze change. It provides a powerful way of thinking and a range of techniques that can lead to extraordinary results. Whether you’re trying to change one person, transform an organization, or shift the way an entire industry does business, this book will teach you how to become a catalyst.

Détails
Prix : 34,99 $
Catégorie :
Auteur :  JONAH BERGER
Titre : CATALYST
Date de parution : mars 2020
Éditeur : SIMON & SCHUSTER
Sujet : MARKETING
ISBN : 9781982108601 (1982108606)
Référence Renaud-Bray : 15036923
No de produit : 2949595

SUGGESTIONS
Suggestions
En as-tu vraiment besoin ? N. éd. MCSWEEN, PIERRE-YVES
14,95 $
Livre des décisions(Le) N. éd. KROGERUS, MIKAEL
TSCHÄPPELER, ROMAN
24,95 $
Elon Musk : l'homme qui va changer le monde VANCE, ASHLEE
32,95 $
CATALYST , BERGER, JONAH
© SIMON & SCHUSTER 2020
2001: A Space Odyssey (Special Edition) 12,99 $ Quantité : 1

30 jours au Groenland 34,95 $ Quantité : 1
1380 article(s) au panier.
Sous-total: 33 598,57 $
Renaud-Bray vous offre
les frais de livraison *